This study applies a housing market perspective on hotspots in northern, rural Sweden. It uses the concept ‘hotspot’ defined as places with rising house prices and in-migration of households with higher than average education and income. The focus rests on three places having the ideal characteristics of being a rural hotspot, located in three Swedish northern municipalities. These places are explored through ten interviews with ‘footloose’ households. The aim is to explore factors that shape rural housing market hotspots using stories from hotspot population households. The first reason for this study is that regional planning requests understanding to develop different regions and places for the future. Here the origins of hotspots are explored to understand the spread and sustainability of such developments. Second, housing markets in the countryside are more scantily investigated than in urban areas. In the unbalanced housing market with higher prices and limited supply in the urban areas hotspots in rural areas are not following traditional housing market theories, they are rather anomalies. Interviews with a specific footloose group of recent hotspot in-migrants are used in combination with knowledge about the housing market. Results show that although hotspots are locations with beautiful nature most households moved there because of finding jobs. The three areas have the ‘extra’ nature values and high status required for being a hotspot and a location for commuting to larger labor markets. The ‘footloose’ non-return migrants did find nice, cheaper housing that made them chose the area despite being strangers to the place. I suggest hotspots are the rare combination of footloose migrants and special places which make them difficult to develop elsewhere.
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